Cherry Tree advises Kirchner Corporation in the sale of its brand, ‘Mother and Child,' to Richline Group
The Richline Group has acquired the intellectual property and distribution rights to Kirchner Corp.’s Mother and Child brand and Janel Russell Designs Inc.
According to Richline Chief Executive Officer Dennis Ulrich, the Mother and Child brand, originated by Janel Russel and successfully developed by the Kirchner family, is an ideal addition to the company’s brands.
Janel Russell introduced her Mother and Child design in 1980, and for nearly 30 years, it has been one of the most popular family-themed jewelry items in history, according to a media release from Richline.
The company intends to continue the Mother and Child brand’s reputation for aggressive, trend-setting styling and quality.
“Richline’s continued commitment to a combination of creativity and quality craftsmanship, with the addition of our aggressive marketing, ensures the Mother and Child brand’s future relevance with the appreciative, family-oriented consumer,” Richline Group President Dave Meleski said in the release.
Dan Kirchner, president of Kirchner Corp., added, “We are proud of our past accomplishments and believe strongly that joining together with Richline ensures a marketing success for our brand and satisfaction for our loyal customers.”
Richline Group is a subsidiary of Berkshire Hathaway Inc.
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